The money in the Nuffnang account – Whose is it?

Just a few days ago, I commented in a blog to say that I am disappointed that Nuffnang does not have this policy to give the money to someone who have decided to leave Nuffnang. The boss at Nuffnang says that he is working on a policy that allows one to use the “money” as “points” to win something. I do not think that policy is great. Someone commented that if they allow people to take 25 dollars out (instead of the usual 50), there will be no end to such requests.

My point is: Does arguing that there will be no end to such request justify not doing it? Just because people are going to withdraw money, does that mean you should not allow them to cash out when they cease to be members? There will be no end to customers complaints. Does that mean you as a company have to stop all customer feedback collection? This argument is flawed.

I have something to ask. The money that is there in your account with Nuffnang, to whom does it belong to? We can liken this as to a owner-agent-tenant situation. I have a house with an extra room (or space) and I let XXX company lease out my room to YYY tenant. YYY tenant pays XXX agent, who then pass me the money, after they take a slice of commission. Does this sound logical? In this case, we bloggers lease out space for advertisement. It may not worth plenty, but its worth something. We rent out our space for Nuffnang who links advertisements to us bloggers. In this instance, doesn’t the money in the account belong to us?

Now this question must be solved and answered. Its the key to everything. If the money is rightfully ours, why should we not be able to withdraw it out and spend it, no matter how little the sum is? Is it that money accumulated to $50 is considered our money, whilst money not accumulated to that amount is not? That is a wrong method of thinking. No matter how much the amount, it is ours and ours to keep. Nuffnang has already taken their slice of the pie.

Now that we have agreed that this sum of money is rightfully the blogger’s, then why should it be so that Nuffnang is keeping it, just because it hasn’t reached $50? Well, there could be policies for this and this is what I recommend:

1) Allow bloggers to cash out once they terminate their agreement with Nuffnang and stop the advertisement. This provides a relief to bloggers who are skeptical about Nuffnang and encourages others to try out their service.

2) Have a penalty system. Currently, if you reach $50 and want to cash out, Nuffnang takes $1 for postage and administration costs. Never mind that we wonder why the $1 is not in the slice of the pie that Nuffnang has already taken. Nuffnang can impose a fee of $5 for adminstration costs. Surely, it does not take that much time to write out a cheque? This acts also as a reward for people to continue serving Nuffnang ads till they reach $50 before they terminate their agreement. This also allows people who have less than $10 in the account to think twice before asking for the money, since the end sum is probably very little.

The main purpose of championing for this to be implemented is for those that have reached about $30 in their account. These people can enjoy the $25 that they get. They can buy a new cd or a new book and even pay for 1 year of domain name costs.

Instead of hoping that bloggers would one day rejoin Nuffnang to get their money back, Nuffnang should come out with ways to make it seem sensible to join Nuffnang. For Advertlets, people will continue to serve the ads because they see the money coming in day by day. Never mind that it takes a long time, we have time and we are willing because we see results.

Now, I wonder if Advertlets allow us to cash out before we reach the minimum withdrawal sum. Can Advertlets clarify on this? It will be a great PR strategy to announce their policy.

11 thoughts on “The money in the Nuffnang account – Whose is it?

  1. Great stuff buddy. I’ve featured your essay on my site.

    In my opinion, once user wishes to cease the service, they should not hold on to the money.

    With their partnership out of the equation, it is silly for the company to hold on to the money and to say hope they can come back later.

    If your consumer wants to leave, there is a reason and if he decides to come back later, it wont be because of the $30.

    They could had arbitrage on the situation by looking at how to they can at least let them leave happy. They could allow them to withdraw and thereafter prevent them from returning for a period of time to prevent abusing of the system. I bet this makes more economical sense and can forge closer relationships with community.

    At times its these little things that decide how much they genuinely care.

  2. Well I agree with you that this can at least make people leave happily. $30 is quite a large sum of money, even for the poor. Even if Nuffnang allows me an option to donate my money (no matter how little) to charity, I would do so. I guess it accumulates more merit too. (And makes more sense to continue to put up the ads..haha)

    Anyway I posted this post out not to flame Nuffnang, but to present an alternative viewpoint, or a suggestion, to which either competitor can take up for themselves.

    My point: When you work with the blogging community, you got to listen to their needs and suggestions. Their suggestions may be due to frustration of your administration, but their suggestion could very well make you the top blogging advertising company in Singapore.

  3. Hi ignorant soup,

    Interesting perspectives indeed.

    We will certainly explore these suggestions, discuss it with the team, and implement some when we have come to a decision.

    I do admire constructive feedback such as yours.

    All processes need to be well thought of and planned before implementation, but on initial thought I think some of your suggestions are certainly feasible.

    Best regards,

  4. Hmm… I see its referring to me?

    Of cos it’ll be great if there’s a way for ppl like me whom decide to quit nn ads get the money accumulated, no matter how small it may be. But its still up to the company to decide whether or not this is allowed. Donating it to charity seems like a good option too. But how will we know if it was donated in the end?

    You’ve got good points in this post.

  5. Ming: You’re welcome. I hope I have been useful. Haha. Its just a few suggestions anyway.

    DK: Haha.. Maybe we should be allowed to top up our minimum sum? That would make it sound really CPF.

    claud: Yes I was referring to your blog post. Haha. Well I guess transparency is always needed in a company if they were to implement such charitable acts. Its pretty difficult to implement such a policy too, so I guess this charity thing won’t be feasible. Perhaps if the sum is small, like less than 10 dollars, we can just give it to Nuffnang and hope they can grow and become a better company? haha..but its the larger amounts that I do feel that we shld be able to draw it out. 🙂

  6. Hi Ming, there should be no more minimum cash-out as you had already implemented a -SGD$1 for every cash-out request. Why do you still need to keep our money? Wondering why minimum cash-out still applied… Cannot write a SGD$1 cheque?

    Feedbacks should come before implementation, no?

  7. Pingback: The Ignorantsoup

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